USDA announces reorganization plan

On August 1, 2025, in USDA, by David Elrod

USDA Secretary Brooke Rollins recently announced a reorganization plan, with much of the federal workforce expected to be relocated from the Washington, D.C. area.

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The 2025 Chicken Marketing Summit took place this week at The Desoto, in Savannah, Georgia. Click through to see pictures from the event.

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White House announces tariff increases

On August 1, 2025, in Tariffs, by David Elrod

President Donald Trump this week signed an Executive Order raising tariff rates for dozens of countries around the world.

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National Chicken Council invites you to attend its 70th Annual Conference scheduled on October 22-23, 2025 in Washington, D.C.

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Perdue Farms’ social media campaign with actor Wayne Brady reminding 2025 Super Bowl viewers to “wing it” with the new Air Fryer Ready Crispy Wings helped drive sales, brand awareness and consumer engagement. As a result, Perdue Farms was recognized as the 2025 winner of the Chicken Marketer of the Year.

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New and evolving technologies provide the broiler industry with opportunities to continue to improve engagement with chicken consumers. “My job is to make you think bigger,” said Kevin Ryan, the founder and CEO of Malachite Strategy and Research, the keynote speaker for the 2025 Chicken Marketing Summit.

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NCC this week on social media

On August 1, 2025, in Social Media, by Tom

NCC is active on all major social media channels! Follow the NCC and Chicken Check In accounts on NCC Twitter, Chicken Check In Twitter, InstagramLinkedInYouTube, Facebook, and TikTok. Click through to see a few recent posts.

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AlaTrade Foods joins NCC as allied member company

On August 1, 2025, in Membership, by Polina Burko

AlaTrade Foods, based in Guntersville, AL, has joined the National Chicken Council as an allied member company. Andrea Elrod, Chief Financial Officer, will serve as the official representative to NCC.

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U.S. total broiler slaughter data for the week ending July 26, 2025, is estimated by USDA’s Poultry Market News Service to be 170,068,000 broilers, a 2-percent increase from the same week a year earlier.

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