Perdue Farms’ social media campaign with actor Wayne Brady reminding 2025 Super Bowl viewers to “wing it” with the new Air Fryer Ready Crispy Wings helped drive sales, brand awareness and consumer engagement. As a result, Perdue Farms was recognized as the 2025 winner of the Chicken Marketer of the Year.
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New and evolving technologies provide the broiler industry with opportunities to continue to improve engagement with chicken consumers. “My job is to make you think bigger,” said Kevin Ryan, the founder and CEO of Malachite Strategy and Research, the keynote speaker for the 2025 Chicken Marketing Summit.
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