As Generation Z ages and becomes the primary protein purchasing demographic, their priorities could affect how broilers are fed, raised and produced. “The things that Generation Z wants are not unique by any means. Everybody wants them to varying degrees,” explained Joyce Neth, VP of audience engagement, WATT Global Media. “Chicken is positioned very well for the next generation of buyers. Let’s just keep that going.”

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USDA’s July 2024 World Agricultural Supply and Demand Estimates (WASDE) report showed a slight decline in broiler production for the second quarter of 2024 on lowered slaughter data and rate of growth for Q1 production.

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NCC this week on social media

On July 19, 2024, in Social Media, by Tom

NCC is active on all major social media channels! Follow the NCC and Chicken Check In accounts on NCC Twitter, Chicken Check In Twitter, InstagramLinkedInYouTube, Facebook, and TikTok. Click through to see a few recent posts.

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Most retail categories continue to outperform their pre-pandemic normal as life remains more home-centric, according to the June Performance Report by Circana, 210 Analytics and Hillphoenix. Year-to-date, volume meat sales have been positive every month with the one exception of April when the shift in Easter timing overrode the general strength of everyday demand. In June, fresh meat pounds were flat versus last year and 0.5 percent versus two years ago. Mild inflation pushed dollars for both processed and fresh meat into the plus.

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U.S. total broiler slaughter data for the week ending July 20, 2024, is estimated by USDA’s Poultry Market News Service to be 172,929,000 broilers, a 4-percent increase from the same week a year earlier.

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