Gold’n Plump®, the flagship brand of the Midwest’s leading chicken producer GNP Company®, is adding new lines of chicken meatballs and sliced sausages. According to Tracy Miller, GNP Company’s Director of Product Innovation, the new lines boast clean ingredients and are on-trend, filling consumers’ desire for health and better nutrition.
Made of coarse-ground 100 percent quality boneless skinless thigh meat raised with no antibiotics–ever and only real ingredients, the new chicken offerings provide exceptional bite and texture without the fillers and artificial flavors found in many competitive products. All items are fully cooked and sold frozen in re-sealable, zip-top, gusseted bags featuring full-color, appetizing photography, serving ideas and easy-to-follow cooking instructions for the microwave, stovetop, oven, slow-cooker, or skillet.
The new products are scheduled to begin shipping mid-October 2016, and expected to be on shelf by the end of the month—just in time for the busy holiday and entertaining season.
“Research shows that 28 percent of consumers are preparing more meals in less than 20 minutes than they did five years ago,” explains Miller. “Meatballs are universally loved and a staple for nearly every culture, while sausages are being considered the new bacon. Both products offer what today’s consumers, millennials especially, are looking for: better, healthier ingredients; bold not boring flavor; leaner protein; and convenient preparation with the taste and texture of handmade.”
Gold’n Plump Chicken Meatballs have a handmade appearance and are oven-roasted rather than oil fried. Flavors include:
- Homestyle made of American-style breadcrumb, rosemary and low sodium chicken broth
- Pesto Italian made of Romano, Parmesan and aged Asiago cheeses and roasted garlic.
Gold’n Plump Sliced Chicken Sausages are chef-inspired; feature a 3/8-inch bias cut, coarse grind visible ingredients and natural pork casing for a traditional sausage bite; and offers 60 percent less fat than pork varieties. Flavors include:
- Italian Cheese & Peppers made of aged Parmesan and Asiago cheeses, red and green peppers and paprika
- Hickory Smoked made with brown sugar, rosemary and hickory smoke flavor.
Items are line-priced with a suggested retail price of $6.99 per 18-ounce bag. Products come in 6.75-pound, six-unit cases for efficient, effective on-shelf stocking and management.
