Wayne-Sanderson Farms on Monday announced a new multi-year sponsorship as the “Official Chicken of the Southeastern Conference (SEC).” This collaboration unites two Southern icons, bringing delicious chicken and unforgettable experiences to college sports fans across the region.
“Wayne-Sanderson Farms is thrilled to team up with the SEC, a conference that shares our commitment to excellence and community,” said Kevin McDaniel, President and CEO of Wayne-Sanderson Farms. “With 26,000 employees and 2,000 family farms spanning across the southeast, our roots run deep in SEC Country. We are honored to fuel the passion of SEC fans with the highest-quality chicken products, both on game day and every day.”
Featuring its Sanderson Farms® retail brand, the company is planning a campaign filled with humor, Southern charm and a love for SEC sports that will launch in time for the 2025 football season. It will include TV, social, gameday activations, new packaging, tailgate recipes…and an unforgettable chicken mascot. The fun will continue through basketball, gymnastics, baseball and other exciting conference sports.
“We are pleased to welcome Wayne-Sanderson Farms as an official sponsor of the Southeastern Conference,” said SEC Commissioner Greg Sankey. “The SEC sponsor program plays a vital role in supporting our athletic programs and student-athletes, and the addition of Wayne-Sanderson Farms enhances our strong network of sponsors. We look forward to their involvement in SEC programming and championship events.”
To celebrate, Wayne-Sanderson Farms invites fans to follow Sanderson Farms® for exclusive SEC partnership content and sweepstakes—including an opportunity to win tickets to the 2025 SEC Football Championship Game in Atlanta along with hotel and roundtrip plane tickets. Just follow and like @SandersonFarmsChicken and tag a SEC superfan to enter.
