Consumer loyalty and rewards app Fetch is releasing its first full-year Fetch Finds Report, revealing the unexpected ways Americans shopped and dined in 2025. Despite rising grocery costs, Americans brought meat back to the menu. Fresh beef (+13%), chicken (+12%) and pork (+12%) sales rose, while refrigerated plant-based alternatives (-11%) fell, signaling that the meatless movement lost some of its sizzle in 2025.
Meat is taking back the main course. Despite rising costs, meat is climbing year-over-year while substitutes slide. Meatless Mondays have officially lost to Taco Tuesdays.
About Fetch Finds
Fetch Finds is a consumer insights series from Fetch, America’s Rewards App. Our insights are powered by billions of verified receipts — real transactions, not projections or approximations. This report draws from a 24-month static panel, capturing two years of verified purchase behavior. FAST, Fetch’s AI-powered insights tool, makes those transactions instantly searchable in natural language, pulling out the stories hiding in the checkout line. Every chart, quip, and curveball you just read started with receipts on Fetch and came to life through FAST.
