WHAT HAPPENED: USDA on Tuesday announced the launch of a national public awareness campaign to inform meat, poultry, and egg producers of the “Product of USA” voluntary labeling standard which went into effect on January 1, 2026, and intends to increase consumer understanding of what the label means. The claim is voluntary and ends the prior practice which allowed imported products to carry the claim after minimal processing and strengthens consumer confidence by aligning with what Americans expect and demand.
WHY IT MATTERS: The new labels follow updated USDA rules governing which products can carry the designation. Previously, items that were merely packaged or processed in the U.S. could legally use the label. In 2024, USDA revised the labeling rules, with the new requirements going into effect earlier this year. USDA does not maintain mandatory country-of-origin labeling claims for other types of meat products.
NCC’s TAKE: Consumers seeking chicken that’s Made in the USA can already find the “Hatched, Raised & Harvested in the U.S.” label on American chicken. Nearly all chicken consumed in the USA (more than 99%) is hatched raised and processed here, and this must be noted on the package in retail, as chicken has mandatory country of origin labeling. “We are very proud of that distinction, and now our members have another tool to showcase that their chicken is American made,” said NCC spokesperson Tom Super.
NEXT STEPS: For more information and an FAQ, visit: https://www.usda.gov/usa.
