The four-week month of July generated nearly $8.8 billion in meat department sales, according to the latest Performance Report from Circana, 210 Analytics, and Hillphoenix. This reflects inflationary gains as well as demand-driven growth. Pound sales increased 1.6 percent in July 2025. The increase was fully driven by fresh meat sales that increased 2.5 percent in July while processed meat sales were down 0.5 percent.
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The convergence of anti-obesity medications and evolving food policy could significantly boost protein consumption in 2025, creating new opportunities for broiler producers, according to Nick Fereday, executive director at Rabobank‘s research department. At the 2025 Chicken Marketing Summit, Fereday outlined two transformational trends reshaping the U.S. food landscape: the widespread adoption of GLP-1 weight loss drugs and the growing influence of the Make America Healthy Again (MAHA) movement on food policy.
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NCC Senior Vice President of Scientific and Regulatory Affairs Ashley Peterson, Ph.D. will be providing a broiler health and regulatory update at the upcoming EMI Protein Outlook Fall Conference, which will be held September 23-25, 2025 at the Gaylord Texan Resort & Convention Center in Grapevine, Texas. More information can be found here.
