EatChicken Promotion Featured For September

On September 16, 2011, in NCC Programs, by Debra Newman

Consumers are being reminded by the EatChicken promotion throughout September to enjoy more chicken more often. Chicken fans who click on will find delicious, quick, and easy chicken recipes showcasing the great companion food products that help celebrate America’s favorite food.

“Chicken throughout the year is the most versatile, cost-effective, tastiest protein choice consumers can make for their eating enjoyment.  During September, consumers are especially made aware why chicken is their preferred protein,” Kevin Phillips, vice president, sales and marketing,  Case Farms and Chairman of the National Chicken Council’s Marketing Committee said.

Supporting the program with $1-off coupons on chicken packages are Hellman’s Mayonnaise, Knorr Pasta and Rice Sides, and Thai Kitchen Coconut Milk.  NCC member companies supporting the on-pack coupon effort are Amick Farms, Fieldale Farms, Gold’n Plump, Mountaire, Pilgrim’s Pride, and Sanderson Farms.  “These participating companies make the promotion possible.  Their active support and willingness to help execute the EatChicken program during September makes this month a true time to celebrate chicken,”  Phillips said.