Morris & Associates, who has been a long-time allied industry member of the National Chicken Council, has upgraded its membership status to allied industry leader. W.R. Morris III, president and chief executive officer of Morris & Associates, Garner, North Carolina, serves as the official representative to NCC.  Morris & Associates specializes in custom-engineered refrigeration equipment and has developed a number of innovation technology for chilling systems that improve the efficiency and food safety of poultry processing.  NCC’s staff and members extend their appreciation to Morris & Associates for becoming an allied industry leader.  For additional information about Morris & Associates visit their Web at