MyPlate, the federal government’s primary food group symbol, was unveiled in June 2011, to serve as a reminder to help consumers make healthy food choices consistent with the 2010 Dietary Guidelines for Americans.  MyPlate is a new generation icon with the intent to prompt consumers to think about building a healthy plate at meal times and to seek more information to help them do that by going to

The MyPlate icon shows a plate with the five food groups on a placemat that is suggestive of proportions; for example, to make half your plate fruits and vegetables.

During the month of June, USDA’s Center for Nutrition Policy and Promotion (CNPP) will be celebrating the first anniversary of MyPlate with special blog postings on its website and daily Tweets on healthy eating, recipes, partner images, a resource for having healthy celebrations, and MyPlate Happy Birthday coloring pages for kids, among other user-friendly resources.

The National Chicken Council has been an active supporter of the MyPlate initiative as a community partner with CNPP’s Nutrition Communicators Network.