Phil Lempert, an expert analyst on consumer behavior, new products, and the changing retail landscape, is slated to speak at the National Chicken Council’s July 20-22 Marketing Seminar, held in cooperation with the National Poultry & Food Distributors Association. This summer’s seminar will be held at the Ritz-Carlton Lodge, Reynolds Plantation, Greensboro, Georgia, approximately 75 miles east of the Atlanta airport.

Lempert, dubbed the “Supermarket Guru” offers critical lessons on how to appeal to the new consumer and helps industries understand shifts and capture opportunities before they become mainstream trends.  Based upon his research, he connects the dots and custom tailors his presentations to his audiences and offers a roadmap to hidden opportunities and the ability to gain a foothold on the future.

Lempert appears regularly in the media.  He is the food trends editor and a correspondent for NBC’s Today, is host and executive producer of PBS’ Food Sense, and has been featured in many publications including The New York Times, The Wall Street Journal,  and Forbes. His Supermarket website is now one of the Internet’s leading food and health resources, reaching more than 9 million people each year.

On line registration is now open for NCC’s July meeting, To register, for more  information about the seminar, a preliminary agenda, transportation, and how to make hotel reservations, visit Each meeting participant must register separately online using their unique username (your company email address on file with NCC) and NCC password.  If you do not know your password, you can recover your password on file with NCC as you start the registration process.

The two-day seminar explores trends in food marketing, consumer purchasing behavior, and new products to help you better succeed in today’s competitive marketplace. Analysts also provide forecasts for chicken and competing meats and the annual supermarket-foodservice round table gives chicken marketers the opportunity to hear directly from their customers. The seminar also incorporates a number of relaxed networking opportunities, including a golf tournament, all in a beautiful lake-front setting.

For questions about the seminar, contact Maggie Ernst, NCC’s senior director of meetings and member services at [email protected].