Foodservice and retail grocers will discuss chicken marketing trends in a panel session during the NCC Chicken Marketing Summit 2016, scheduled July 10-12 at the Omni Hilton Head Oceanfront Resort in Hilton Head, South Carolina. Register for the July NCC Chicken Marketing Summit by Wednesday, May 4 and take advantage of “Early Bird” registration. After May 4, registration fees will increase by $200.
NCC’s Chicken Marketing Summit 2016 brings together a cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends.
Foodservice panelists discussing chicken marketing trends will include:
- Dean Bradley: Director, Protein supply at Buffalo Wild Wings, which rang up $3.6 billion in system-wide sales in 2015, while achieving 10-percent growth in units and 24-percent growth in revenue over the last five years.
- Mike Ledford: Supply chain, Food and Beverage sourcing, Chick-fil-A, which was named the top chicken restaurant brand in one poll, with $6 billion in sales in 2015 at over 2,000 locations.
- Chris Chang, Chief Financial Officer, Raising Cane’s, which was named one of the top 10 quick-service restaurant chains in 2015, serving chicken finger meals.
Retail grocery panelists speaking at the event will include:
- Stefan Oellinger, Category Merchant/Sourcing for Meat and Poultry, for online retail grocer, Fresh Direct, which serves customers in New York City and Philadelphia.
