McDonald’s Corporation has announced results for the first quarter ended March 31, 2016. In the U.S., first quarter comparable sales increased 5.4 percent, fueled by the ongoing popularity of All Day Breakfast and the introduction of McPick 2—a branded national value platform. Operating income for the quarter rose 15 percent, reflecting higher sales-driven franchised margins, comparison against the prior year’s strategic charges, and higher gains from restaurant re-franchising.
“The turnaround plan we announced last year is grounded in enhancing critical customer-driven elements, and I’m pleased to report that our turnaround is taking hold. The ongoing investments we’re making in running great restaurants and delivering what matters most to our customers are beginning to yield sustained positive results. For the quarter, we generated higher sales, revenues, and operating income in constant currencies across all business segments,” said McDonald’s President and CEO Steve Easterbrook
Looking ahead, the McDonald’s U.S. business remains focused on finalizing its long-term value platform, investing in core menu enhancements, and simplifying restaurant operations to deliver an outstanding customer experience. “While there is still working to be done, we are on the right path to make even greater progress. I am confident that our continued efforts will deliver meaningful long-term value for all stakeholders into the future,” Easterbrook said.
