The National Chicken Council’s Chicken Check In public relations campaign has been shortlisted and selected as a finalist in two separate categories of the 2017 North America SABRE Awards: “Superior Achievement in Reputation Management” and “Issues Management.”
Run by the Holmes Report, the SABRE Awards recognize Superior Achievement in Branding Reputation and Engagement and provides the premier showcase for the best that public relations has to offer. The 2017 North America SABRE Awards shortlist includes around 300 campaigns, selected from among more than 2,000 entries in this year’s competition.
The finalists for these two categories are:
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT
#WeLoveRio—U.S. Olympic Committee with FleishmanHillard
Navigating an Exit from Merchant Power—Entergy with Burson-Marsteller
NCC & Ketchum: Poultry in Motion—National Chicken Council with Ketchum
PepsiCo: Performance with Purpose—PepsiCo
Wi-Fi Alliance: Building a Global Brand and Coalition—Wi-Fi Alliance with Highwire Public Relations
ISSUES MANAGEMENT
Barbie: Evolve the Doll, and the Conversation—Mattel with Weber Shandwick
Cup Noodles Reformulation—Nissin Foods with Ketchum
NCC & Ketchum: Poultry in Motion—National Chicken Council with Ketchum
Protect Colorado—Successful During a Complex Political Year—Protect Colorado with Pac/West Communications
United to Cuba—United Airlines
The 2017 SABRE Awards North America awards ceremony will take place on May 2 at Cipriani 42nd Street in New York. More information on the event, the categories and the finalists is available here.
