A guest blog post, entitled “Handling Chicken with Care” authored by NCC Senior Vice President of Communications Tom Super was published in Meat and Poultry this week. Super pointed out that “over the past few decades, chicken on-farm mortality rates have dropped by 450 percent, demonstrating the pride and commitment that chicken farmers, veterinarians and producers have imbedded in the care of broiler chicken.”
However, “despite this demonstrated care, recent claims made by activists and in the mainstream media have insinuated that broilers are “suffering” or being “abused,” Super said. “Such claims simply have no basis in reality and they are an insult to the hard work of the 25,000 farm families who work every day to put chicken on our tables.”
Super pointed out the reality is that broiler chickens are as healthy as they have ever been. “Raising chickens that “suffer” doesn’t make sense from a welfare or business perspective. If a chicken is suffering it can’t eat and won’t grow, and therefore may not make it to market. The goal of producers is to raise chickens that are healthy, able to roam, eat and drink, grow to market weight and feed families across America.”
The read Super’s full blog post, click here.
