Don’t miss the opportunity to save $200 on registration fees for the 2017 Chicken Marketing Summit. Register now and take advantage of Early Bird registration discount until May 19. The annual executive conference will take place on July 16-18, 2017 at the Omni Grove Park Inn in Asheville, North Carolina.
The Chicken Marketing Summit program is not yet finalized but is shaping up to be extremely timely touching on issues of great interest to the chicken industry. Below are program highlights to date:
Broiler welfare, the conversation you need to have
With U.S. restaurant chains and foodservice distributors making pledges to purchase chicken in the future that complies with Global Animal Partnership welfare standards, it is time to have a conversation about broiler welfare.
Confirmed panelists include:
Sara Lilygren, formerly VP corporate affairs, Tyson Foods
Jack Hubbard, VP marketing, American Humane Association
Jerome Lyman, formerly VP global quality systems, McDonald’s
The annual Retail/Foodservice Poultry Buyer Panel – David Rothmeier, the manager of proteins and commodity sourcing at Chick-fil-A, will be one, of a number of panelists, to lead this year’s panel discussion.
Richard Kottmeyer, VP Agriculture and Food, Luxoft, will demonstrate how to help millennial consumers change their mind. We have all heard that “Millennials care where their food comes from,” but does that mean that their opinions can’t be shaped or changed?
Chris DuBois, Senior VP and Principal, IRI, will discuss what’s driving retail consumers’ shopping and eating patterns. Consumers are demanding more knowledge about how food is made or grown as self-care extends more broadly into the world. Key claims such as organic and antibiotic-free have led growth and gained critical mass in chicken sales, especially with millennials and other leading consumer segments.
Joyce Neth, with WATT Global Media and research partner ORC International will present results from the 2017 Consumer Chicken Consumption Survey, and reveal answers to new questions about the most pressing consumer topics that have implications for retail, institutional and foodservice.
Bonnie Riggs, restaurant industry analyst, The NPD Group, will discuss strategies for increasing market share for chicken in the highly competitive foodservice market.
Mathew Salois, director of global scientific affairs and policy, Elanco, has analyzed the cost implications of the new demands that chicken buyers/consumers are making on how broilers are raised. These changes, whether in space allotments per live pound in the broiler house, never ever antibiotics at any time in the bird’s life, or even slower growing breeds, all have cost implications for broiler producers. Salois will present his analysis of the economic impacts of these changes.
David Williams, vp client advisory and development, Informa, will discuss three key areas that will impact U.S. broiler companies’ bottom line over the coming year.
Companies attending the 2016 Chicken Marketing Summit included representatives from Ahold Delhaize, Boston Market Corp, Buffalo Wild Wings, Chick-fil-A, Maple Leaf Farms, Perdue Farms, Sanderson Farms, Simmons Foods, Sysco, Tyson Foods, Wayne Farms, Zaxby’s, amond many others.
For more information about he 2017 Chicken Marketing Summit, visit:
www.WattGlobalMedia.com/ChickenMarketingSummit,
