Church’s Chicken celebrated one of America’s most popular comfort foods—fried chicken—in honor of National Fried Chicken Day on Thursday this week.

National Fried Chicken Day is observed annually by fried chicken lovers across the country who celebrate this American favorite. National Fried Chicken Day pays homage to the comfort this meal brings to Americans, as well as its continuing growth in popularity. Fried chicken, along with other soul food and Southern cuisine, continues to trend across the country, as evidenced by its steady growth in sales. Fast-food chicken sales growth has outpaced burger chains annually by more than double due in part to the meal’s exceptional value and delicious flavor.