The impact of the volatility caused by Russia’s invasion of Ukraine could have repercussions for U.S. chicken consumers. “We’re plowing headlong into a highly inflationary environment. As part of that, there will be people who prioritize affordability,” explained Mark Jordan, executive director of LEAP Market Analytics.

“I think chicken is going to be a protein that’s got a lot of opportunity in the next 12 to 18 months.”

Jordan will discuss how key macroeconomic forces – including soaring inflation, a chaotic labor market and sweeping demographic changes are expected to influence poultry demand as well as competing protein markets in the U.S. and around the world at the 2022 edition of Chicken Marketing Summit.

Make plans to attend the 2022 edition of Chicken Marketing Summit scheduled for July 25-27, 2022 at the Château Élan in Braselton, Georgia. Registration is now open with early savings available.

High energy costs exacerbate inflation’s effect on the protein markets

The war in Ukraine could have a ripple effect on energy costs. If energy resources are not harnessed in a way that is somewhat reasonably priced and stable, consumers will first look to cut discretionary costs such as travel and entertainment, save on utilities and eventually try to cut costs at the grocery store, he added.

Inflation’s effect on the protein markets was a subject of concern before Russia invaded Ukraine, but current events exacerbated the situation.

Attend the 2022 Chicken Marketing Summit

The 2022 Chicken Marketing Summit will be held at Chateau Elan in Braselton, Georgia on July 25-27. Serving a unique cross section of the chicken supply chain, Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.

This year’s theme for the Chicken Marketing Summit is “Accelerating your digital connection with consumers.”