How U.S. consumers buy, prepare and consume food has changed rapidly over the last few years. What forces will be driving change for the rest of the decade and what will consumers be looking for in 2030? At the 2022 Chicken Marketing Summit, scheduled for July 25-27, 2022 at the Château Élan in Braselton, Georgia, expert panelists will highlight and discuss emerging trends expected to impact chicken consumption in the next decade, including macroeconomic forces, the impact of Generation Z becoming primary shoppers for families and how ESG programs and welfare schemes like the Better Chicken Project may impact how poultry are raised, processed and marketed.

The panelists include Chris DuBois, senior vice president and principal, IRI, Mark Jordan, executive director and chief livestock and poultry economist, LEAP Market Analytics, Jessica Langley, director of sustainability, JBS USA and Pilgrim’s US and Jon Hixson, chief sustainability officer and vice president of global government affairs, Yum! Brands.

DuBois joined IRI in 2011 and is the senior vice president and principal who leads sales and marketing efforts for its services that serve fresh food retailers and processors. He also leads IRI relationships with some of IRI’s largest fresh food clients as well as its relationships with industry associations.

Langley is the director of sustainability for JBS US and Pilgrim’s US where she is responsible for coordinating the Company’s beef, pork, poultry, retail ready and prepared product businesses sustainability program. She also represents Pilgrim’s as a board member and framework committee member on the U.S. Roundtable for Sustainable Poultry and Eggs.

Hixson is the chief sustainability officer and vice president of global government affairs at Yum! Brands. In this role, he leads Yum!’s ESG and sustainability strategy, implementation and investor-driven disclosures across the organization in partnership with the brands, franchisees and suppliers.

Attend the 2022 Chicken Marketing Summit

The 2022 Chicken Marketing Summit will be held at Chateau Elan in Braselton, Georgia on July 25-27. Serving a unique cross section of the chicken supply chain, Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.

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