The National Chicken Council’s Drivers of Love Research won the Gold Award for “Most Effective Planning, Research and Evaluation for North America” at the International Association for the Measurement and Evaluation of Communications (AMEC) Awards last night in London.

The award recognizes how the planning, research and evaluation of the Drivers of Love Research led to clear, highly strategic recommendations that drove outcomes.

“Any meaningful PR campaign has to be driven by research and data,” said NCC Senior Vice President of Communications Tom Super. “The goal with this research was to identify what drives love of chicken among consumers: How key audiences, including Gen Z and Millennials, perceive chicken and view regulatory issues. The data served as the basis for most of our content development in 2023. I’m proud of the team for this honor.”