Jeff Paschall, VP of sales and marketing at Fieldale Farms and NCC Marketing Committee Chair, received the National Protein and Food Distributors Association (NPFDA) “Member of the Year Award,” given at its awards reception during the Annual Protein Convention at the Hyatt Regency Atlanta on Jan 31.

In a news release about the award, NPFDA noted Paschall is a man of many talents.

“In high school, while others became involved in sports, he was working on the family farm,” the release said. “He was very involved in the Future Farmers of America (FFA) and won several awards. With a bachelor’s degree from Murray State University and experience in the chicken industry, he has proven himself a valuable asset to Fieldale Farms for over 30 years. Beyond his professional success, Paschall is a dedicated father and coach to his three daughters and actively participates in his community and church. His commitment to NPFDA has been recognized by his peers, making him an exceptional choice for the Member of the Year award.”

Fieldale Farms President, Tom Hensley, commended Jeff for his outstanding achievements and recognized him as the ideal candidate for the Member of the Year title.

“Jeff has been our Most Valuable Player for years,” Hensley said in the release. “He is a man of action. While he certainly is a talker, he is also a doer. He sees an opportunity, develops a plan, puts the plan to work, and follows through until it is completed. Both NPFDA and Fieldale Farms are better off because of Jeff.”