The convergence of anti-obesity medications and evolving food policy could significantly boost protein consumption in 2025, creating new opportunities for broiler producers, according to Nick Fereday, executive director at Rabobank‘s research department. At the 2025 Chicken Marketing Summit, Fereday outlined two transformational trends reshaping the U.S. food landscape: the widespread adoption of GLP-1 weight loss drugs and the growing influence of the Make America Healthy Again (MAHA) movement on food policy.
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NCC Senior Vice President of Scientific and Regulatory Affairs Ashley Peterson, Ph.D. will be providing a broiler health and regulatory update at the upcoming EMI Protein Outlook Fall Conference, which will be held September 23-25, 2025 at the Gaylord Texan Resort & Convention Center in Grapevine, Texas. More information can be found here.
The United States District Court for the District of Columbia yesterday issued an order that confirmed a reporting exemption for air emissions from the natural breakdown of animal waste at a farm. The court affirmed that the reporting exemption under the Emergency Planning and Community Right-to-Know Act (EPCRA), issued by the Environmental Protection Agency (EPA) in June 2019, is appropriate because of the relationship between the reporting mandates under EPCRA and the Comprehensive Emergency Response, Compensation and Liability Act (CERCLA), also known as the federal Superfund law.
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New consumer research reveals that fresh chicken buyers are increasingly turning to technology for shopping and meal preparation, while also demanding greater transparency around animal welfare, sustainability and product safety. The study, commissioned by the National Chicken Council (NCC) and WATT Global Media and conducted online by Circana in June 2025, surveyed 625 U.S. adults aged 18–67. The focus was on understanding how generational cohorts shop for, prepare, and think about fresh chicken in an era of inflation and rapidly advancing technology.
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A new report from the Centers for Disease Control and Prevention’s (CDC) National Health and Nutrition Examination Survey presents estimates about ultra-processed foods during August 2021–August 2023 by top caloric contributors and mean percentage of total calories from ultra-processed foods by sex, age, family income, and 10-year trends.
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NCC’s Senior Vice President of Scientific and Regulatory Affairs, Ashley Peterson, Ph.D., was featured this week on the latest edition of Meatingplace’s podcast, “MeatingPod.” Peterson sat down with Meatingplace Editor-in-Chief Lisa Keefe and discussed various issues affecting the broiler industry, including food safety, line speeds, avian influenza, nutrition and more. To listen to the podcast, click here.
U.S. Secretary of Agriculture Brooke Rollins recently announced the opening of a 30-day public comment period for stakeholders to provide feedback on the Department’s reorganization plan, as outlined in the Secretary’s memorandum issued on July 24, 2025.
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Simmons Foods this week announced a new record for the M.H. “Bill” Simmons Memorial Scholarship program. In 2025, 118 students have been awarded a total of $215,800 in scholarships – the largest class and highest amount in the program’s 46-year history.
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