The 2025 Chicken Marketing Summit, held at the DeSoto Savannah in Savannah, Georgia, on July 28-30, 2025. This one-of-a-kind-event will feature two content tracks. The first will focus on consumers and how technology impacts them, while the second will look at the impact new technologies have from an operational standpoint for chicken companies, retail and foodservice.
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Animal protein demand has been exceptional in recent years, but chicken saw the largest growth at 19% over the past decade. Chicken fulfills many of the most common current consumer values when it comes to protein, ranking highly for taste, value, price and nutrition, Brian Earnest, animal protein economist at CoBank, explained during the “2025 Market Outlook for Meat and Poultry” session at the 2025 Meat Conference.
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The 2025 Chicken Marketing Summit will be held at the DeSoto Savannah in Savannah, Georgia, on July 28-30, 2025. This one-of-a-kind-event will feature two content tracks. The first will focus on consumers and how technology impacts them, while the second will look at the impact new technologies have from an operational standpoint for chicken companies, retail and foodservice. Registration is now open.
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Fresh meat increased dollar sales by 12.0% in February, easily outperforming the 1.4% increase in processed meat, leading to an overall 8.8% increase over February 2024, according to the latest Performance Report from Circana, 210 Analytics, and Hillphoenix.
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