Members of Generation Z – born between 1997 and 2012 – increasingly say that they’re concerned about sustainability and animal welfare, more than any generation before them. But how will those values change as this demographic grows up and it’s time for them to buy protein? Learn how to address this generational change at the 2024 Chicken Marketing Summit on July 29-31, 2024, at Renaissance Birmingham Ross Bridge Golf Resort & Spa, in the beautiful Alabama hills.
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Following several media reports alleging that the use of dried poultry litter in dairy cattle diets has caused the highly pathogenic avian influenza (HPAI) virus to spread on dairy farms, the Association of American Feed Control Officials (AAFCO) and the American Feed Industry Association (AFIA) this week released statements questioning these claims.
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The U.S. Department of Agriculture (USDA) on Wednesday announced a series of changes to nutrition standards for school meals, targeting added sugars and sodium.
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Over the next decade, chicken consumption and behavior will change as Gen Z and Gen Alpha become the primary food purchasers. Are chicken retailers and foodservice ready to meet demand? Panelists from major foodservice and retail outlets that sell chicken will discuss the challenges and opportunities they’re facing at the 2024 Chicken Marketing Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024.
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With the recent spread of highly pathogenetic avian influenza (HPAI) from wild birds to dairy cows, there have been renewed conversations about whether the U.S. should vaccinate our commercial poultry industry against the virus. NCC President Mike Brown penned the following column discussing this topic which ran this week in the Virginia Poultry Federation’s biannual newsletter.
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