KFC is rolling out the Zinger Sandwich at all locations on April 24 as a limited-time offering for 14 weeks. The spicy sandwich is made with chicken breast fillet and served with mayo and lettuce on a toasted bun.
Kevin Hockman, KFC’s president, said that KFC fries its chicken in store, which makes for a better sandwich. “Compared to a factory breaded sandwich, the Zinger Sandwich will be crunchier, more flavorful, more juicy,” Hockman said. He also said that KFC spent $80 million improving speed of service and revamping its back-of-house organization to effectively sell the spicy chicken sandwich.
The fried chicken sandwich is hot in fast food right and is the dominate menu item, making up 40 percent of fast-food fried chicken sales. Chicken on the bone accounts for just 18 percent. The ultimate test for KFC will be if the sandwich can beat options like McDonald’s Hot’n Spicy McChicken and Wendy’s Spicy Chicken sandwich when it comes to taste.
