Sausage-maker, Johnsonville, is entering the chicken category with its newest product innovation: Flame Grilled Chicken. This spring’s rollout to grocery stores nationwide will represent the company’s largest product launch in its 71-year history. To assist in its strategic sales and marketing efforts, Johnsonville tapped Wisconsin-based agency, Pop-Dot. “It’s always an honor to be called on by Johnsonville,” said Jason Fish, President at Pop-Dot. “They’re a highly-respected company with a long history of success, due in large part to a culture that values innovative thinking—of which Flame Grilled is a perfect example.”
