Registration is now open with early savings available for the 2023 Chicken Marketing Summit. The annual executive conference, hosted by WATT Global Media, is scheduled for July 31- August 2, 2023, at Hotel Effie Sandestin in Miramar Beach, Florida.

“As inflation continues to impact food prices, cost-conscious consumers are looking to stretch their dollars further. As a cost-effective protein, this places chicken in a unique position,” said Terrence O’Keefe, content director, WATT Global Media. “This year’s Chicken Marketing Summit will discuss the challenges and opportunities for chicken during economic hardships and provide insight into the consumer economic trends that will shape demand going forward.”

The 2023 conference will focus on the theme, “Appealing to cost-conscious consumers.” Topics and speakers include: How chicken demand changes in an inflationary world by Brian Earnest with CoBank; Foodservice demand beyond the chicken sandwich wars by David Maloni with Datum FS; Communicating about net zero and sustainability goals by Corey Chafin with Kearney; What’s next for meat alternatives? by JP Frossard with Rabobank; Will it stick: Are today’s trends tomorrow’s opportunities or concerns? by Kevin Ryan with Malachite Strategy and Research; Retail in transition: Capitalizing on future e-commerce opportunities by Mark Strobel with Euromonitor International; and others.

And back by popular demand, the results of the Chicken Consumption Survey will be revealed, answering questions on how to best reach cost-conscious consumers.

Returning in 2023, the Chicken Marketer of the Year award will recognize organizations and companies that demonstrate excellence and innovation in promoting chicken consumption. Nominations are being accepted until May 1, 2023.

In addition to the educational sessions, the event will host in-person networking opportunities and will open on July 31 with the traditional Bill Roenigk Chicken Marketing Summit golf tournament.

The annual Chicken Marketing Summit is produced in collaboration with the National Chicken Council and with support from the National Protein and Food Distributors Association.

For more information and to view the full agenda visit,