Members of Generation Z – born between 1997 and 2012 – increasingly say that they’re concerned about sustainability and animal welfare, more than any generation before them. But how will those values change as this demographic grows up and it’s time for them to buy protein? Learn how to address this generational change at the 2024 Chicken Marketing Summit on July 29-31, 2024, at Renaissance Birmingham Ross Bridge Golf Resort & Spa, in the beautiful Alabama hills.

Hurry! The early registration discount ends May 31, with the fee for NCC members to attend only $1195.  Register here.

Join your colleagues for these 2024 exclusives: 

  • NEW! Concurrent track sessions:
    • consumer trends for today and to 2035, and,
    • how the industry will meet consumer expectations around welfare, food safety, and ease of preparation expectations from this new generation of chicken buyers. View the agenda here.
  • The release of the highly anticipated 2024 Chicken Consumption Survey results.
  • Announcement of the annual Chicken Marketer of the Year winner.
  • Opportunity to meet and build relationships with poultry business leaders and influencers.
  • Dozens of industry sponsors on site, ready to help your business meet the 2035 challenge.
  • Experiential optional networking opportunities on Monday, July 29 during the annual Chicken Marketing Summit golf tournament, guided nature hike, or salsa and guacamole cooking class.

The 2024 Summit is the perfect opportunity to get your team on the same page. Please contact [email protected] for assistance with team discounts and registration.

We hope you’ll join us for this essential networking and education conference for poultry business leaders, especially as our industry grapples with the generational changes ahead.