WHAT HAPPENED: Popeye’s Louisiana Kitchen has been named the recipient of the 2026 Chicken Marketer of the Year award, presented this week at the 2026 Chicken Marketing Summit. The award recognized Popeyes’ bold pickle-themed marketing campaign, which turned a limited-time menu launch into a cultural event, driving record guest traffic and widespread consumer engagement.
WHAT OTHERS ARE SAYING: “We are proud to recognize Popeyes as the winner of the 2026 Chicken Marketer of the Year,” said Elizabeth Doughman, editor of WATT PoultryUSA and Poultry Future. “This year’s finalists showcased outstanding creativity and strategic thinking, but Popeyes stood out by building an immersive campaign that extended far beyond the menu. Every customer touchpoint reinforced the same message, creating excitement, driving conversation and ultimately delivering measurable business results.”
The award was accepted by Shelli Laskowitz (L), senior manager, poultry innovation, and Shivangi Singha, senior manager, innovation & activation, both of Popeyes Louisiana Kitchen.
