Snapshots from Innisbrook

On July 30, 2026, in Chicken Marketing Summit, by Tom Super

From July 27–29, industry leaders gathered at the Innisbrook Resort in Palm Harbor, FL for three days of networking, insights and information. Here are a few photos from the event, courtesy of WATT Global Media and Paul Ward Photography.

Chicken Marketing Summit Sponsors

NCC Chairman and Simmons Foods COO David Jackson kicks off the event on Tuesday

Keynote speaker Kevin Ryan, founder/CEO, Malachite Strategy and Research, who discussed the GLP-1/high-protein consumer opportunity for chicken

Questions from the audience

NCC’s Tom Super moderates a session

Christine McCracken, executive director, animal proteins at Rabobank spoke about navigating the forces reshaping the broiler industry

L-R: WATT’s Terrence O’Keefe moderates a panel discussion with Kevin Ryan; Josh Gillespie, vice president of sales, Baader Food Systems; and Walker Byrnes, research engineer, Georgia Tech Research Institute. The panel discussed how artificial intelligence applications are helping to drive continuous improvement in efficiency, bird welfare and food safety

Winners of the annual Bill Roenigk Golf Tournament with a score of (-10), L-R: Brian Mullins, Amick Farms; Ryan Barden, Supply Management Services; Scott Shultz, Tip Top; Alex Williams, Amick Farms

Longest Drive Winners: Tami Bugas, wife of Pete Bugas with ProBin Global; and Chandler Keck, husband of Hannah Keck with USPOULTRY

Women’s Closest to the Pin: LeAnn Risbrudt, TFC Poultry

Men’s Closest to the Pin: Thomas Super, son of Tom Super with NCC