Popeyes hosted its first-ever Facebook live event on Wednesday in honor of National Fried Chicken Day. Celebrating more than four decades of bringing Louisiana-style fried chicken to guests, Popeyes invited fans from all over the country to join the Facebook Live Drive-Thru Bash and featuring, for a limited time, its $5 box of boneless wings.
During lunchtime on July 6, Popeyes Live Drive-Thru Bash featured an improv actor and musician interacting with fans online in real time. Some viewers also tried to win Popeyes $5 Boneless Wing Bash box be brought right to their doorstep, creating a drive-thru experience at home.
“All the things you love about our authentic Louisiana-style bone in chicken are now available in our new boneless wing, and National Fried Chicken Day is the perfect opportunity to celebrate,” says Hector A. Muñoz, chief marketing officer, U.S., for Popeyes. “For this special day only, we are bringing our new $5 Boneless Wing Bash directly to a few of our loyal guests with our Facebook Live Drive-Thru Bash.”
Popeyes anticipated a reach of approximately 3.7 million people, leveraging social media influencers and paid media for this campaign. For more info about the event, visit www.facebook.com/PopeyesLouisianaKitchen/.
