McDonald’s brand value is rising, and its hold on the top spot in BrandZ’s rankings shows no signs of slipping either. BrandZ measures consumer brand perception along with financial data to come up with the final mark. The fast food chain grew 10 percent from 2016 to $97 billion, widening its lead over the rest of the pack.Starbucks, at $44.23 billion, rose 2 percent and was second on the list.
This year’s top mover was Domino’s Pizza, which climbed 29 percent to $6.298 billion and number six on the list—up a spot from 2016. Domino’s is coming off its 24th consecutive quarter of positive sales momentum and 93rd straight of positive international same-store sales growth. In the first quarter, domestic same-store sales increased 10.2 percent year-over-year and revenues rose 15.8 percent to $624.2 million. Similarly, McDonald’s exceeded expectations to start the fiscal year with 1.7 percent first-quarter comparable sales growth in the U.S. Global sales were up 4 percent.
Chipotle, still recovering from its 2015 food safety crisis, fell 29 percent in brand value to $5.722 billion and two spots to number 8. Burger King dropped a spot—to number 10—but did so with a 39 percent increase in brand value to $5.116 billion.
Following is the the complete fast food rankings in the billions:
1. McDonald’s: $97.723
2. Starbucks: $44.230
3. Subway: $21.713
4. KFC: $13.521
5. Pizza Hut: $8.133
6. Domino’s Pizza: $6.289
7. Tim Horton’s: $5.893
8. Chipotle: $5.722
9. Taco Bell: $5.388
10. Burger King: $5.116
