WHAT HAPPENED: Registration is open for the 2026 Chicken Marketing Summit, scheduled for July 27-29 at Innisbrook Resort in Palm Harbor, Florida. But early bird rates — offering savings of $200 per registrant — end this Sunday on May 31.
WHY IT MATTERS: The Chicken Marketing Summit is the premier annual conference for poultry marketing and sales executives, bringing together leaders from across the chicken supply chain — from processors and retailers to foodservice operators and allied industry partners. The event is produced by WATT Global Media in collaboration with NCC and remains a member benefit for NCC processor and allied member companies. NCC members also receive $100 off registration.
WHAT’S ON THE AGENDA: The 2026 Summit will center on the theme “The Protein Moment,” examining how protein-first eating trends, clean-label consumer preferences, and the rise of GLP-1 drugs are reshaping demand for chicken. The conference features 1.5 days of presentations, two evening receptions, and multiple networking opportunities. Confirmed speakers include Kevin Ryan of Malachite Strategy and Research on the GLP-1/high-protein consumer opportunity; Christine McCracken of Rabobank on forces reshaping the broiler industry; Erkin Peksoz of Circana presenting the annual Consumer Chicken Consumption Survey results; and Maeve Webster of Menu Matters on QSR innovation trends, among others.
BONUS INCENTIVE: Registrants before May 31 are automatically entered for a chance to win access to the VIP Hospitality Suite at the 2027 Valspar Championship, also held at Innisbrook Resort. The winner will be announced at the Summit in July.
WHAT’S NEXT: The early bird rate expires May 31. Retail grocery and foodservice executives qualify for complimentary registration with a refundable $150 deposit. The hotel room block at the group rate of $169 per night closes July 7. Register at cvent.me/OyKow8.
Senate Ag Chair John Boozman (R-Ark.) told Politico this week he thinks including hot rotisserie chicken in the SNAP program has a “good chance” of being included in the final farm bill. “It was very popular in the House,” said Boozman. “A lot of our members favor it, so we’ll have to wait and see.”
Senate Ag Committee Chairman John Boozman speaks with farm broadcasters at the NAFB’s 2026 Washington Watch (Photo by Brent Barnett/Brownfield)
Sen. Jim Justice (R-W.Va.), who co-sponsored the bipartisan Senate bill, said he’s pushing to include the language in the Senate farm bill. “Why in the world wouldn’t we want to have children and families to be able to have warm meals if we can?” Justice said. “And I just hope to goodness that we can secure it over here on this side.”
Senator Jim Justice (Official U.S. Senate photo by Ryan Donnell)
Two past chairmen of the National Broiler Council board received special awards recognizing their service to NBC and the broiler industry at the 23rd annual NBC conference in Washington (December, 1977). Incumbent chairman Edward Covell (L) presented the awards to Jess Merkle (C), who retired from the presidency of J-M Poultry Packing Company (and then Country Pride Foods) in El Dorado, Ark., and Ed Reynolds (R) who retired from his position as corporate vice president of Cargill in Minneapolis. 
WHAT HAPPENED: USDA’s Animal and Plant Health Inspection Service (APHIS) has updated its China export restrictions webpage to reflect that China has lifted HPAI-related poultry export restrictions for 17 states, effective May 15, 2026. The states are Alabama, Alaska, Arizona, Kentucky, Massachusetts, Nebraska, Nevada, New Hampshire, New Mexico, Ohio, Oklahoma, Oregon, Tennessee, Texas, Utah, Virginia, and West Virginia. Only products produced on or after May 15, 2026 are eligible for export to China from these states.
BACKGROUND: China had been blocking raw poultry imports from U.S. states affected by HPAI outbreaks. Under a Regionalization Agreement, HPAI restrictions by state are meant to be lifted 90 days after cleaning and disinfection, but China had not been abiding by that provision.
THE 2020 REGIONALIZATION AGREEMENT: It has been reported that APHIS has confirmed that China has agreed to resume the terms of the 2020 Regionalization Agreement. Under that framework, APHIS may submit state closeout reports 90 days after cleaning and disinfection is completed, and China then has 5 days to review and lift restrictions as applicable — providing a more timely and predictable path to restoring access.
WHAT’S NEXT: Twenty-seven states remain under restriction by China. The key broiler-producing states of Georgia, Mississippi, and Missouri have all recently reached the 90-day post-cleaning and disinfection milestone, meaning APHIS closeout reports for those states could be expected soon.
NCC’s TAKE: “China is a major market for U.S. chicken, especially paws, and the lifting of export restrictions and the reinstatement of the regionalization framework is a significant development,” said NCC President Harrison Kircher. “I want to thank the Trump administration, USTR and APHIS in particular, for their work in holding China to the terms it agreed to. Restoration of access would have a meaningful impact on export volumes of American chicken.”
Source: Magnific
